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Sentinel City Logo |
Today I have the great pleasure to introduce you to a stylish and fresh, in Luxembourg based, clothing brand called Sentinel City.
Some months ago, I came across their Instagram account and I was really impressed by their idea to focus on street wear with some simple designs. Sentinel City Clothing was founded in 2013 by 4 young, dynamic and ambitious guys: Charly, Kris, Lou and Chris.
Something really special about this clothing brand is that the co-owners created a fictional city inhabited by their citizens, also known as "keepers of the legacy" (check out the city here). With every first purchase, the customer will receive a CITIZEN ID, with a personal address you choose yourself within the city.
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Sentinel City & my own CITIZEN ID |
At the beginning, we looked for a catchy brand name and we wanted an Owl to be our main logo. We found the word "Sentinel" on the Internet and we all liked it, but we wanted something more. We didn't like the idea of naming our brand "Sentinel Clothing", there was nothing special behind this name! So after a while we came up with the idea to create a whole fictional City, which helped us to create a history behind our brand name, and that's how "Sentinel City Clothing" was born...
Kris's main area is photography. He is responsible for the shootings of every collection.
Lou is the event manager and takes care of all the media stuff.
Chris is responsible for the financial stuff and Charly designs the flyers and the graphics.
Every important decision, like the planning of every new collection, is a group-job.
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from left to right: Lou, Charly & Kris |
Every logo is illustrated and created by the co-owners them-selves, in collaboration with a graphic designer. We always try to find something new that will please our citizens, because without them there wouldn't be no Sentinel City. Our citizens are those who decide if a collection will be a success or not. It's a real business. If you don't have enough customers, you won't be able to promote your brand the way you want it to be promoted. Everything depends on your citizens! And we have the best!! We always stand a hundred percent behind every collection and behind every item.
It's a luxury if you can wear the things you created on your own, without being dependent on another clothing brand to produce something that matches your style or your taste.
Now let's get over to the clothes themselves:
Luckily I wrote them on Facebook 2 months ago, so I had the opportunity to buy and test a lot of their items, like the "Classic Logo T-Shirt", the "Crossed Arrows Hoodie Zipper", the "Native Girl T-Shirt" or the "College Logo Hoodie Zipper and T-Shirt". From the beginning on, I was persuaded by their quality, their colors, their design and their logos. Everything is really qualitative and extremely comfortable.
Even Sven Fielitz (a football freestyler) and bands like Angel at my Table and Versus You are supporting Sentinel City Clothing.
And the best is, you can wear those clothes everywhere: in everyday life and even in the gym! I often wear my hoodies to the gym and sometimes I even train in my shirts... I really love my SC clothes and I am super excited about their new collection...
Oh and by the way, they have super duper awesome beanies! As I am a real beanie-freak, I had to buy them all. They're just awesome.
Next month they will celebrate the opening of their new office in Differdange (1535°) and they will release their new spring-collection in April!
Save the date!!
Wish you a nice evening and you definitely should check out their homepage and their clothes. You won't regret it!
And here are some more pictures :)
my little brother wearing the "Classic Logo T-Shirt" and the "Crossed Arrows Black Leather Patch Beanie" |
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my favorite one: the Legacy Snowball Beanie |
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Need this one so badly!! |
XOXO
URBAN VAL-YOU <3